Explore the World with a Splash of Rose: Costa Unveils the Rose Lightwave Glass Lens

JUPITER, FL. (March 4, 2025) – See What’s Out There through rose-colored lenses with Costa Sunglasses' all-new 580G Rose lens. Joining 580G Rose Gradient and 580G Gold Mirror, the latest addition to the rose-base lens ​ family will be available across a range of performance, hybrid, and lifestyle frames, including Fly Line, the iconic Grand Catalina, Ferg XL, Mainsail, King Tide, and select Pro Series. 

The 580G Rose lens channels the tranquil side of the sea, offering a crisp, comfortable ​ visual experience whether under bright sunlight or overcast skies. The rose-tinted treatment can be naturally soothing, ​ ideal for those sensitive to light, with soft hues that evoke the calmness and freshness of the ocean and the coast, while inspiring exploration and optimism. 

“Costa’s 580G Rose lens isn’t just about looking good—it’s about seeing the world in its true beauty,” said Mike Turner, Global Product Director at Costa Sunglasses. “The science behind Costa’s lenses knocks down reflective glare from the sun and the water, bringing out colors and details like never before. The Rose lens takes this a step further, making everything more crisp, giving wearers a whole new way to experience and see the moments that matter.”

Grand Catalina in Matte Black with Rose Lightwave Glass Lens - Campaign Imagery (1)Ferg XL in Matte Black with Rose Lightwave Glass Lens - Campaign Imagery (2)

Blackfin in Matte Black with Rose Lightwave Glass Lens - Campaign Imagery (3)Reefton in Matte Black with Rose Lightwave Glass Lens- Campaign Imagery (4)Jose Pro in Matte Black with Rose Lightwave Glass Lens - Campaign Imagery (5)

King Tide in Matte Black with Rose Lightwave Glass Lens- Campaign Imagery (6)Whitetip in Matte Black with Rose Lightwave Glass Lens - Campaign Imagery (7)Seadrift in Matte Black with Rose Lightwave Glass Lens - Campaign Imagery (8)

The 580G Rose lens is made from Costa’s 580G Lightwave™ Glass, engineered to filter harsh yellow light, reducing visual stress while delivering ​ true-to-life color, sharper vision, and reduced blur and haze. With a 14% Visible Light Transmission (VLT), wearers can naturally adapt to different light conditions. The lens is made from ultra-durable mineral glass, offering superior clarity and scratch resistance. Beyond polarization, it boosts color and contrast, providing a richer, more awe-inspiring view.

Whether setting sail on a new adventure or basking in the stillness of the shore, experience serenity with the Rose lens. Now available in select styles at CostaDelMar.com and your local Costa retailers.

About Costa Sunglasses

As the first manufacturer of color-enhancing all-polarized glass sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability. Costa has made the highest quality, best-performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its purpose to provide high-quality products with a focus on sustainability and conservation as the company works hard to protect the waters it calls home. From the use of sustainable and water-friendly materials to its Kick Plastic® initiative, #OneCoast efforts and meaningful partnerships with mission-aligned organizations, Costa encourages people to help protect the Earth’s natural resources in any way they can. Find out more on Costa’s website and join the conversation on Facebook or Instagram at @CostaSunglasses.